Configuring Your Bulk Email Marketing Messages

1. At EMAIL MARKETING, under ‘Bulk Email,’ click Market to Customers.

 

2. Click ‘To:’ to select to whom you want to send your email marketing message. The Select Recipients screen appears 

 

3. Click the customer category to include in your email message, and click OK. You can select All Customers, No Customer Category Assigned, Preferred, Retail, and Wholesale.

Note: When you assign a customer to an order, you can classify a customer to one of three categories: Preferred, Retail, and Wholesale. You can also edit a customer record to assign a customer to a category in Silver Back Office at CUSTOMERS > CUSTOMERS.

4. Accept the default subject line, or type a subject line for your email message.
5. Design your email message. Refer to ‘Designing Your Email Message.’
6. Click Save Changes and continue to the next procedure to send your email message.

Tip: Remember to preview your email message, test your email message with spam check, and send a test email message.

Sending Your Bulk Email Marketing Messages

1. At the email designer, click Send Email. The Confirm Send screen appears.

2. Click Send. The Email Queued prompt appears.
3. Click OK. The system sends your marketing message.
4. Click Close to exit EMAIL MARKETING.