NCR Silver Essentials > Marketing to Customers > Email Marketing Introduction
Email Marketing Introduction
NCR Silver Essentials allows you to reach customers in relevant and meaningful ways that will help grow your business. Fully integrated email marketing tools save you time and money, eliminating the need for an external, third-party email marketing tool.
There are two categories of email communications:
- Bulk emails: These are marketing messages to your customer base.
- Recurring emails: These emails are sent out at specified times or on a regular basis, like Welcome or Miss You emails.
To get started marketing to your customers, select the CUSTOMERS tab. From this screen you can access all the marketing options that our system has for you.
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