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Email Marketing Introduction

Our system allows you to reach customers in relevant and meaningful ways that will help grow your business.  Fully integrated email marketing tools save you time and money, eliminating the need for an external, third party email marketing tool.

To get started marketing to your customers, select CUSTOMERS > EMAIL MARKETING.  From this screen you can access all the marketing options that our system has for you.
 

The Two Categories of Communication


Bulk Email: These are marketing messages to your customer base.
Recurring emails: These emails are sent out at specified times or on a regular basis, like receipts, welcome or miss you emails.

User-added image


Click the links below to learn more about how to market to your customers:

 

Selecting Contacts


Bulk Email Campaigns are limited to 2,500 contacts at a time. We suggest using categories for your customers to help create targeted email campaigns. See the links below for more information. If the customer selection is not made, the system will default to the 2,500 most recent customers.
 

Avoiding the Spam Box


We offer a Spam Checker to help get your emails to your customers. If your marketing email gets tagged by your customers as spam, it will not ever make it into the email Inbox.

The spam checker checks your email for keywords or formatting that could trigger spam filtering.  Each trigger has an associated point value associated with it that we use to calculate a spam score for your email message that allows us to let you know if your marketing email has a low, medium, or high risk of being tagged as spam.  We will identify areas of your email that are likely to be caught by spam filters, so that you can make the changes to ensure your email actually reaches your customers.  If your email returns a high spam score, the system will not send the email until you make changes.

More About Spam Checking for more information.

 

 

 

Customer Support Article

Email Marketing Introduction

  • April 25, 2018
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Summary

This article gives you an overview on Email Marketing and how to reach your customers.

Description

Email Marketing Introduction

Our system allows you to reach customers in relevant and meaningful ways that will help grow your business.  Fully integrated email marketing tools save you time and money, eliminating the need for an external, third party email marketing tool.

To get started marketing to your customers, select CUSTOMERS > EMAIL MARKETING.  From this screen you can access all the marketing options that our system has for you.
 

The Two Categories of Communication


Bulk Email: These are marketing messages to your customer base.
Recurring emails: These emails are sent out at specified times or on a regular basis, like receipts, welcome or miss you emails.

User-added image


Click the links below to learn more about how to market to your customers:

 

Selecting Contacts


Bulk Email Campaigns are limited to 2,500 contacts at a time. We suggest using categories for your customers to help create targeted email campaigns. See the links below for more information. If the customer selection is not made, the system will default to the 2,500 most recent customers.
 

Avoiding the Spam Box


We offer a Spam Checker to help get your emails to your customers. If your marketing email gets tagged by your customers as spam, it will not ever make it into the email Inbox.

The spam checker checks your email for keywords or formatting that could trigger spam filtering.  Each trigger has an associated point value associated with it that we use to calculate a spam score for your email message that allows us to let you know if your marketing email has a low, medium, or high risk of being tagged as spam.  We will identify areas of your email that are likely to be caught by spam filters, so that you can make the changes to ensure your email actually reaches your customers.  If your email returns a high spam score, the system will not send the email until you make changes.

More About Spam Checking for more information.

 

 

 

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